Kow Kuan Hua

With over 20 years of experience in the field of Marketing Science, Kow is a veteran Commercial Leader and an expert in the industry specializing in Predictive Analytics, Innovation Consultation and Digital Marketing Measurement. Having set up and lead the Nielsen BASES China in 2006, as well as served as the Managing Director of Nielsen Malaysia in 2010 and the General Manager of Greater China, Lightspeed GMI, in 2012, Kow has a wide knowledge of Greater China and South East Asian market.